In manufacturing, technology has the power to be a disruptive force for an entire industry. Samuel Hubbard utilized their B2C data from Magento and integrated it with OroCRM while implementing OroCommerce for their B2B portal. When combined with our back-end modernization work, the results have been impressive: Within the first 30 days the portal produced over 7,000 logins, driving $17 million in revenue; the client had expected 200 logins and $200,000 in revenue, A significant rise in customer satisfaction. In addition, they can analyze and track both B2B and B2C sales from a single admin panel. A technology company saves $330 million in revenue Unfortunately, this data isnât leveraged to make improvements or used reliably by the very technology that manufacturers are implementing. They now had a 360-degree view of all customers. Creation of a seamless shopping cart experience by reducing the number of standard checkout steps from five down to two. Additional IDC research suggests that 75% of large manufacturers are already updating their operations with innovative technologies. Improving the overall customer experience, offering more user-friendly B2B purchasing, and harmonizing their B2B and B2C data were additional goals. OroCommerce offered everything they needed, including a customizable product matrix and a one-step checkout and still allowed Samuel Hubbard to retain Magento for their B2C channel. Planning for the Future with HP. They import and supply gourmet and artisan salts to the food and beverage industry as well as the health and beauty industry. That is, if you want to. The company generates over $4 billion in revenue, and sells its products by the truckload (literally). Digital transformation: The Huawei case study. Page 8. Here we go: CONTENT MARKETING . The company’s legacy portal was view-only and did not allow customers to place an order or track a shipment. is the largest material distributor and service provider in the western world. In order to manage their pricing schemes, catalogs, and rich content, Saltworks invested heavily in costly add-ons to their legacy eCommerce platform. The result was Alfred, an AI solution developed in-house in 2018. They offer turn-key and tailored services in global material distribution, materials management, and supply chain management. Alfred (named after the companyâs founder Alfred Krupp) was developed with the help of Microsoft’s global Azure cloud platform. âI realize that with my analytics transformation, Iâve been tossing around pebbles, but no rock,â the CEO of a global corporation admits. This was highly complex and involved the migration of functionality from the mainframe and other systems over to Oracle EBS. You must be logged in first. This spotlight focuses on specific findings and considerations for B2B enterprises. 5. 2. Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. This meant that customers needed to rely directly on sales personnel for inquiries into order and service status, cutting into sales efficiency. This increases data integrity and allows for accurate and reliable syncing to their CRM and ERP systems. offered everything they needed, including a customizable product matrix and a one-step checkout and still allowed Samuel Hubbard to retain Magento for their B2C channel. Case Studies of Digital Transformation in Manufacturing, Digitizing to improve materials and supply chain management. Digital transformation case study. Read Oro Inc.âs Cookie policy. In manufacturing, technology has the power to be a disruptive force for an entire industry. Leading B2B company Air Liquide, similarly, has found great value in embracing the customer-centricity thought process. The work our team did to extend and customize Salesforce’s B2B Commerce solution for our client enabled PwC to develop our CommerceNext accelerator for use with other clients with similar challenges, and resulted in PwC being presented with the 2019 Salesforce Partner Innovation award. You just might find the inspiration you need to start your own digital transformation. THE STATE OF. Microsoft was retained for hardware and digital infrastructure and PTC provided the software solution and ongoing support to help scale operations. THINK ACT The digital rntnse fr omo calec 3 The digital transformation of capital goods and soft-ware (in B2B business) is in full swing. Thanks to Industry 4.0 and the Industrial Internet of Things (IIoT), manufacturers generate more data than in any other industry. Manufacturers are creating value through operational effectiveness and product innovation by: As technology revolutionizes manufacturing, both industry leaders and small players find competitive advantages in their niches. For the vast majority of businesses, demonstrating effectiveness and proving ROI is the most difficult aspect of a digital transformation project, even with metrics in place. Alfred also improves efficiency by simulating the TKMS network setup at any given time.Â. ADP: Developed a content marketing campaign to connect and engage with their ⦠Transforming customer experience with ERP, CRM, and eCommerceÂ. “Working with the client, our team was the first to tailor this solution for a variety of B2B use cases. More. November 22, 2018 Login to rate this article . ⦠One of the strengths of Safesforce’s Commerce B2B platform is that it is highly customizable. This commitment stretched through numerous phases. Robert Henderson . B2B leaders are using a Radar 360 Strategy approach to bring doers and dreamers together. The improved B2B and B2C storefront experience and a singular admin panel for back-office staff enabled Saltworks to streamline operations and grow sales. , Saltworks operates both B2B and B2C websites from a single source of truth. Roadmap for B2B digital transformation. Click here to download the Digital Sales Transformation white paper. In addition, they can analyze and track both B2B and B2C sales from a single admin panel. Unifying B2C and B2B sales with one platform. As they looked to improve their B2B capabilities, Saltworks considered platforms such as BigCommerce, WooCommerce, and Magento 2. PwC focused initially on developing the client’s use cases and requirements, and on assessing the functionality of the legacy portal to establish a baseline. For example, TKMS needed to optimize transportation costs and deliver stock without sacrificing service levels. Additional IDC research suggests that 75% of large manufacturers are already updating their operations with innovative technologies. This spotlight focuses on specific findings and considerations for B2C enterprises. If rethinking operating models, adopting new principles, and increasing efficiencies is creating digital fatigue, rely on the services of a consulting company. BAE Systems reduced assembly time by 50% and training time by over 40%. Contact us to learn more about OroCommerce's capabilities, Digital Transformation in Manufacturing: Case Studies and Examples, IDC estimates that digital transformation spending will approach $7.4 trillion in 2023, and the majority of that spend, are already updating their operations with innovative technologies. © 2017 - 2020 PwC. B2B Digital Transformation - Case Study 5,449 views. They sourced HoloLens smart glasses from Microsoft and utilized. Case study: Building a customer-centric B2B organization A Chinese steel manufacturer systematically transformed its operations to be customer-centricâand in the process, improved its bottom line. Samuel Hubbard utilized Magento for B2C sales but quickly realized they needed to seamlessly integrate the B2C and B2B while using a unified CRM. Learn about the latest thinking, tactics and technologies to keep pace with the leaders in digital advertising. Digital leaders in B2B achieve up to five times the revenue growth and up to eight times the EBIT (earnings before interest and taxes) growth of their peers (Exhibit 1). Digital Transformation for Manufacturing 1. Platforms such as OroCommerce help manufacturers of all sizes to offer customer experiences that stand out from the competition. Prove its ROI. Before you start drafting a digital transformation roadmap for manufacturing, you must get everyone in your company on board. They offer turn-key and tailored services in global material distribution, materials management, and supply chain management. Learn how digital transformation ⦠Case studies about digital transformation in E-Commerce B2B. We mentioned at the very start of this article that, whilst digital transformation was already on the minds of B2B business leaders, the events of 2020 forced the hand of many brands to start the digital transformation process earlier than expected. Implementation involved a complete overhaul of their eCommerce systems and only took 6 months. By embracing technology on the manufacturing floor and in the back office, manufacturers can digitize all areas of their operation. Here are some digital transformation case studies in manufacturing using technology to bring value to their company and customers. Real-time product pricing and availability information (enabled through Oracle EBS integration) aggregated at the cart, the product detail page (PDP) and wishlist to provide accurate lead time tracking while navigating through the checkout experience. Integrations with ancillary systems (Oracle, PIM, transportation management, etc.) As this activity was nearing completion, the company turned its focus to replacing its legacy customer portal, and brought in another team from PwC to help implement a new customer self-service platform from Salesforce that could handle full-spectrum ordering and customer service. Digital Transformation Focus on business processess that can be digitised THE BUSINESS STRATEGY CONFERENCE @luisella Hannover, Feb13th â 15th 2017 2. It identifies supplying locations for each customer, taking into account all relevant data. Since its original deployment, Alfred has been updated with the domain knowledge and expertise necessary to bring about improvements in TKMS target areas.Â. You just might find the inspiration you need to start your own digital transformation. Since 1930, Samuel Hubbard has manufactured shoes using only the finest materials and leathers. Digital transformation; Marketing automation; Performance marketing; B2B digital advertising guide. B2B eCommerce Tips & Trends Oro Team IDC estimates that digital transformation spending will approach $7.4 trillion in 2023, and the majority of that spend will be in the manufacturing sector. We were able to help implement what the client needed, differentiating the client from its competitors in the process, and ultimately resulting in a successful customer-centric transformation.”, Getting it done: award-winning innovation and customer experience. Although PwC had been working on the Oracle EBS migration for some time, the front-end implementation team of professionals was new to the engagement. While earlier B2B digital transformations ⦠, a software that translates CAD and IoT data into training and instructional AR experiences. The company prides itself on its quality, innovation and customer-centricity. Their products are imported from over 14 countries and processed for wholesale, bulk, and retail markets. Visual order delivery tracking using a web mapping service and real-time transportation information (enabled through integration with the client's transportation management provider). Digital Transformation Is the Way to Pricing Excellence. Saltworks also added site functions such as a button for customer purchases through Amazon Seller Accounts. Torsten Lichtenau: Stepping Stones to a Digital Transformation. A key task was to optimize specific problem areas involving network simulations. The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform â a Case Study. PTC designed the software to offer correct modelling of battery assembly instructions on a step-by-step, color-coded basis to maximize efficiency and minimize errors. All rights reserved. TKMS needed to fully utilize data insights through algorithms. CEO, JumpCrew. By investing in a platform that prioritized customer experience, Samuel Hubbard increased sales. If you want to be a customer-focused company, you need flexible B2B-specific digital commerce for manufacturers. Utilizing machine learning to offer insight into end-to-end processes, optimizing supply chains, and continuously monitoring production activity in real-time. The plan was to carefully analyze data and build algorithms to improve materials deployment. If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. of the B2B providers examined in our study do not give their customers the option of placing orders online. The pandemic accelerated digital transformation in general, but many companies still waited to take decisive action. None of this had been done before by anyone in the industry. Alfred recommends which physical sites should be expanded and the sites to close down and identified material substitutions that assist with contract negotiations and bundling. Alfred recommends which physical sites should be expanded and the sites to close down and identified material substitutions that assist with contract negotiations and bundling. Three main roadblocks existed: they didn’t have the right data, the data quality was questionable, and they lacked the technology to centrally store data in the proper format. is our priority. Sales teams needed to be focused on generating leads, reaching quotas, and engaging with customers. Saltworks also added site functions such as a button for customer purchases through Amazon Seller Accounts. Creating value and instigating change. We collect cookie information with a goal to provide you with the best user experience. Each member firm is a separate legal entity. A new platform and website later, the Saltworks store went live. Finally, multiple siloed legacy systems meant that the sales and service teams did not have a 360-degree view of the customer, leading to disconnected and ineffective customer interactions. Alfred helps employees with key tasks such as assigning materials to each industry, identifying the best transport route, and recognizing the needs of individual locations. Industry 4.0 is on everyone's lips. Here are five digital transformation case studies wherein organizations filled the gaps in their operational performance, created greater value for their customers, and improved revenues with the power of data and advanced analytics platforms. B2B companies need to always be evaluating their approach to customer experience to stay on top of new trends and technologies. Be the Next Digital Transformation in Manufacturing, For many industries, digital transformation isn’t only about reducing costs and increasing efficiencies, itâs also about embracing an agile mindset and maximizing revenue through unique competitive advantages. PwC worked with the client to help establish a customized and finely tuned foundational eCommerce site (enabled by B2B Commerce and the Salesforce Service Cloud) to provide a seamless ordering and information-rich buying and self-service experience for the customer. Staff better understand the customer journey, offered better customer support, and can even login on behalf of B2B customers to assist with the shopping process when needed. Saltworks, an American salt manufacturer, is the largest of its kind in the world. Digital Transformation in Manufacturing is Everywhere, Thanks to Industry 4.0 and the Industrial Internet of Things (IIoT), manufacturers generate. With the rise of personal computers in the 1980s, companies started going through digital transformations to improve their products/services and reduce costs. By comparison, Stanley Black & Decker compressed a four-year digital transformation plan into a single quarter, and made it possible for B2B customers to place bulk orders in seconds using only their smartphone. First, the backend system was running on an aging mainframe that needed to be replaced. If rethinking operating models, adopting new principles, and increasing efficiencies is creating digital fatigue, rely on the services of a, If you want to be a customer-focused company, you need flexible B2B-specific, [Updated] Effects of COVID-19 on Business: Reopening, Lockdowns in B2B Commerce, 8 Fantastic Examples of eCommerce Marketing During COVID-19, OroCommerce Named Niche Player in Gartner’s 2020 Magic Quadrant for Digital Commerce. That freshness was a good thing, and made all the difference to the project. The study, âDigital Transformation In The Age Of The Customer,â explored the hypotheses that firms are confused about what constitutes digital transformation (an d who should drive it) and that many firms donât have the required skills to transform into digitally mature organizations. They are one of the largest defense contractors in Europe and one of the largest suppliers to the U.S. Department of Defense, as well as the Australian, Indian and Saudi Arabian militaries. Its. Organizing for a Digital World . TKMS processes over 2 million orders per year for 250,000 customers worldwide. They are also useful in helping you compile a digital transformation roadmap for the manufacturing industry. Today, Samuel Hubbard shows no signs of slowing down. 7 ⦠Successful manufacturers are undergoing a digital transformation that shakes up the status quo and implements new ways of processing data in a timely, useful fashion. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Lost revenue is an industry-wide crisis. PwC refers to the US member firm or one of its subsidiaries or affiliates, and may sometimes refer to the PwC network. Alfredâs decision engine accelerated decision-making processes. 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